Last Updated: August 10, 2026
Cellular Health & Aesthetics respects the privacy of our patients, prospective patients, website visitors, and members of our community. Protecting personal and medical information is an important part of the trust placed in our practice, whether you are exploring our website, contacting our office, scheduling an appointment, or receiving medical care.
This Privacy Policy explains how Paradigm JS LLC, doing business as Cellular Health & Aesthetics (“Cellular Health & Aesthetics,” “Company,” “we,” “us,” or “our”), collects, uses, discloses, and protects information obtained through our website and related digital services.
Our website is located at https://cellularhealthandaesthetics.com.
Cellular Health & Aesthetics is committed to maintaining the privacy and security of protected health information (“PHI”) in accordance with the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”), the HIPAA Privacy, Security, and Breach Notification Rules, and other applicable federal and state privacy requirements.
This Privacy Policy addresses information collected through our public-facing website and related digital services. Our separate Notice of Privacy Practices explains how medical information maintained as part of your patient relationship with Cellular Health & Aesthetics may be used and disclosed and describes your rights concerning that information.
1. Information We Collect
The information we collect depends on how you interact with Cellular Health & Aesthetics.
Information You Provide Through Our Website
When you contact us, request information, submit a website form, or otherwise communicate with us through our public-facing website, we may collect information including:
First and last name
Email address
Telephone number
Address, city, state, and ZIP code
Service or appointment interests
Information contained in messages or inquiries you voluntarily submit
Communication preferences
Other information you voluntarily provide
Our general website forms are intended primarily for contact, appointment-interest, and informational purposes.
Unless a form or system is specifically identified as a secure method for submitting medical information, please do not use general website forms to submit detailed medical histories, diagnoses, laboratory results, Social Security numbers, financial account information, or other highly sensitive health or personal information.
2. Appointment Scheduling
Cellular Health & Aesthetics uses WebAestheticsPro, available at webaestheticspro.com, as a technology platform supporting appointment scheduling and related practice functions.
When you proceed from our public website to an appointment or scheduling environment, information you provide through that environment may be processed in connection with scheduling, patient administration, treatment, payment, healthcare operations, and other permissible healthcare activities.
Information collected as part of the patient scheduling or clinical process may constitute protected health information under HIPAA.
Cellular Health & Aesthetics maintains administrative, technical, contractual, and operational safeguards applicable to systems and service providers that create, receive, maintain, or transmit PHI on our behalf, as required by applicable law.
Our public website analytics are intended to remain separate from protected appointment and patient information.
Cellular Health & Aesthetics does not intentionally transmit patient scheduling information, appointment details, medical information, form contents containing PHI, or other protected health information from our scheduling environment to Google Analytics or other general-purpose website analytics platforms.
3. Information Collected Automatically
When you use our public-facing website, certain technical and usage information may be collected automatically.
This may include:
Internet Protocol (IP) address
Browser type and version
Device type
Operating system
Referring website or traffic source
Pages viewed
Website navigation
Approximate geographic information derived from IP address
Date and time of website visits
Time spent on individual pages
Links or buttons clicked
Website events and interactions
URL and certain query-string information
We use this information to understand how visitors find and interact with our website, improve website functionality and content, identify technical issues, evaluate website performance, and measure the effectiveness of our educational and marketing efforts.
4. Google Analytics 4 and Google Tag Manager
Our public-facing website uses Google Analytics 4 (“GA4”) and Google Tag Manager (“GTM”) to help us understand website traffic, user interactions, website performance, and the effectiveness of our digital content.
Our GA4 implementation may include:
Page-view measurement
Event tracking
Website navigation measurement
Button and link interaction tracking
Form-interaction tracking
Traffic-source measurement
URL and query-string collection
Device and browser information
General website-performance measurement
Google Tag Manager may be used to manage and deploy website measurement technologies and analytics tags.
Because healthcare-related website activity can involve sensitive context, Cellular Health & Aesthetics maintains a deliberate separation between general website analytics and patient-specific medical and scheduling information.
Analytics Exclusions
Our analytics configuration is intended to prevent Google Analytics, Google Tag Manager, and similar general-purpose analytics technologies from receiving PHI or patient-specific information from appointment and scheduling workflows.
We do not intentionally configure GA4 or GTM to collect:
Patient names
Email addresses
Telephone numbers
Dates of birth
Medical histories
Diagnoses
Symptoms submitted by a patient
Laboratory or diagnostic results
Prescription information
Treatment plans
Appointment reasons
Appointment notes
Clinical form contents
Patient account information
Other information maintained as part of a patient’s medical record
Appointment and scheduling pages should not expose patient or appointment information to GA4, GTM, or other general website analytics systems.
We also seek to prevent PHI or other patient-identifying information from being incorporated into URLs, query strings, analytics event names, analytics parameters, page titles, form-tracking events, or similar analytics data.
5. Form Tracking
We may measure general interactions with public website forms to understand website performance and whether visitors are successfully able to contact our practice.
For example, analytics may record that a visitor began interacting with or successfully submitted a general contact form.
Analytics used for these purposes are not intended to record the contents entered into form fields.
We do not intentionally transmit names, telephone numbers, email addresses, medical information, free-text messages, or other personally identifying form contents to Google Analytics through form-tracking events.
Where a website form may collect information that becomes PHI, analytics technologies should be restricted or excluded as appropriate to prevent the disclosure of PHI to general-purpose analytics services.
6. Cookies and Similar Technologies
Our public website may use cookies, tags, pixels, scripts, local storage, and similar technologies to operate website features, maintain preferences, understand website usage, measure performance, and improve the visitor experience.
These technologies may collect information regarding your browser, device, website interactions, traffic source, and general usage of our public-facing website.
You may be able to control certain cookies through your browser settings or available privacy controls. Restricting cookies may affect the functionality of some website features.
7. How We Use Personal Information
We may use personal information collected through our website and related services to:
Respond to questions and inquiries
Process appointment requests
Facilitate scheduling
Communicate regarding appointments
Provide requested information about our services
Provide and coordinate healthcare services
Maintain appropriate patient and business records
Improve our website and patient experience
Analyze public website performance
Understand how visitors discover and navigate our website
Protect our systems against fraud, misuse, unauthorized access, and security threats
Communicate administrative and operational information
Meet professional, healthcare, regulatory, and legal obligations
Protect the rights, safety, and property of Cellular Health & Aesthetics, our patients, employees, and others
Uses and disclosures of PHI are additionally governed by HIPAA and our Notice of Privacy Practices.
8. Protected Health Information
Once information is created, received, maintained, or transmitted in connection with your healthcare and meets the definition of PHI under applicable law, it receives additional privacy protections.
PHI may include information concerning your:
Medical history
Current or previous health conditions
Symptoms
Diagnoses
Laboratory and diagnostic testing
Medications and prescriptions
Hormone evaluations
Metabolic evaluations
Treatment recommendations
Treatment plans
Clinical photographs
Appointment history
Healthcare communications
Billing information associated with healthcare
Other identifiable information relating to your health, treatment, or payment for healthcare
Cellular Health & Aesthetics maintains the privacy and security of PHI as required by HIPAA and other applicable law.
Our Notice of Privacy Practices provides additional information about permitted uses and disclosures of PHI and your rights regarding your medical information.
9. HIPAA and Our Responsibilities
Cellular Health & Aesthetics maintains policies, procedures, and safeguards designed to comply with applicable HIPAA requirements.
These responsibilities include maintaining appropriate administrative, physical, and technical safeguards for PHI and limiting access to protected information according to workforce responsibilities and permissible healthcare purposes.
Where another organization creates, receives, maintains, or transmits PHI on our behalf and qualifies as a Business Associate under HIPAA, we require appropriate contractual protections, including a Business Associate Agreement when required by law.
We are required to maintain the privacy and security of PHI, follow our current Notice of Privacy Practices, and provide notification when required if a breach compromises the privacy or security of protected information.
10. How We May Share Information
We do not sell patient medical information.
We also do not sell mobile information, text-message consent information, or personal information collected through our patient relationship to third parties for their independent marketing or promotional purposes.
Information may be disclosed to organizations that assist us in providing healthcare or operating our practice when permitted by applicable law.
Depending upon the services involved, these organizations may include:
Appointment and practice-management technology providers
Healthcare technology providers
Laboratories
Pharmacies and medication fulfillment providers
Healthcare professionals involved in your treatment
Payment processors
Billing providers
Communications providers
Website hosting and security providers
Professional advisers
Information-technology providers
Other vendors performing permitted services on our behalf
When a service provider is a HIPAA Business Associate, the provider’s handling of PHI is subject to applicable HIPAA requirements and contractual safeguards.
We may also disclose information when required or permitted by law, including in response to valid legal processes or governmental requirements and in circumstances involving health, safety, fraud prevention, or protection of legal rights.
11. Treatment, Payment, and Healthcare Operations
As permitted by HIPAA and described more fully in our Notice of Privacy Practices, we may use or disclose PHI for purposes including treatment, payment, and healthcare operations.
Treatment activities may include coordinating your care with physicians, laboratories, pharmacies, or other healthcare professionals involved in your treatment.
Payment activities may include billing, payment processing, determining amounts owed, and related financial administration.
Healthcare operations may include quality assessment, compliance, credentialing, training, auditing, practice administration, patient service, and other activities permitted under applicable healthcare privacy law.
Other uses or disclosures of PHI requiring your authorization will be made only with an appropriate authorization unless otherwise permitted or required by law.
12. Text Messaging and Mobile Information
If you provide your mobile telephone number and consent to receive text messages from Cellular Health & Aesthetics, we may use that number for appointment communications, administrative information, requested information, and other communications permitted by your consent and applicable law.
No mobile information will be shared with third parties or affiliates for their independent marketing or promotional purposes.
Information sharing with subcontractors and service providers necessary to provide communications and customer support is permitted.
Text-message originator opt-in data and consent will not be sold or shared with third parties for their independent marketing or promotional purposes.
Information necessary to deliver text-message services may be processed by telecommunications carriers, messaging aggregators, platform providers, and other vendors involved in delivering those communications.
Message and data rates may apply.
13. Email and Electronic Communications
We may use an email address you provide to respond to inquiries, communicate regarding appointments, provide requested information, and send communications permitted by applicable law and your communication preferences.
Ordinary email and SMS communications may not provide the same security protections as secure patient communication systems.
Patients should avoid transmitting highly sensitive medical information through unsecured email, ordinary text messages, or public website contact forms unless instructed to do so by our team.
14. Data Security
Cellular Health & Aesthetics uses administrative, technical, and physical safeguards designed to protect personal information and PHI against unauthorized access, alteration, use, loss, or disclosure.
For electronic PHI, our safeguards are designed to comply with applicable requirements of the HIPAA Security Rule.
Our security and privacy practices may include, where appropriate:
Access controls
User authentication
Role-based access
Workforce privacy and security procedures
Vendor management
Business Associate Agreements
Security monitoring
Appropriate encryption and secure transmission methods
Data backup and recovery procedures
Incident-response procedures
Workforce training
Risk assessment and risk-management practices
No electronic system can be guaranteed to be completely secure. If a breach occurs that requires notification under applicable law, Cellular Health & Aesthetics will provide required notifications in accordance with applicable federal and state requirements.
15. Retention of Information
We retain information for as long as reasonably necessary to provide services, maintain appropriate medical and business records, satisfy regulatory and professional obligations, resolve disputes, protect legal rights, and comply with applicable retention requirements.
Medical records and PHI may be subject to retention requirements that differ from information collected solely through the public website.
16. Your HIPAA Privacy Rights
Subject to applicable law and certain limitations, patients have important rights concerning their PHI.
These may include the right to:
Inspect or obtain a copy of your paper or electronic medical record
Request an amendment to certain information in your medical record
Request confidential communications
Request certain restrictions on uses or disclosures of your information
Obtain an accounting of certain disclosures
Obtain a copy of our Notice of Privacy Practices
Designate an authorized personal representative
File a privacy complaint
Exercise privacy rights without retaliation
Our Notice of Privacy Practices explains these rights, applicable limitations, and how to exercise them.
17. Children’s Privacy and Minors
Our public-facing website is not directed toward children under the age of 13, and we do not knowingly solicit personal information through the general website from children under 13 without appropriate authorization.
Healthcare provided to minors and medical information concerning minors are handled according to applicable federal and Georgia laws governing minors, parents, guardians, and personal representatives.
18. Third-Party Websites and Services
Our website may provide links to scheduling systems, social networks, pharmacies, laboratories, educational resources, payment services, or other third-party websites and platforms.
The privacy practices of independent third parties are governed by their own policies and applicable legal obligations.
Where a third party acts as our Business Associate and receives PHI on our behalf, its handling of that information is subject to applicable HIPAA requirements and contractual safeguards.
19. Regulatory Compliance
Cellular Health & Aesthetics operates within a regulated healthcare environment and maintains policies and procedures intended to comply with applicable federal and state healthcare requirements.
Our privacy practices are designed to comply with applicable HIPAA requirements governing PHI.
Our clinical, prescribing, medication, treatment, and patient-communication practices are separately governed by applicable federal and state healthcare requirements, including applicable requirements administered or enforced by the U.S. Food and Drug Administration and other regulatory authorities.
Nothing on this website should be interpreted as representing that a medication, compounded preparation, treatment, or medical use is FDA-approved unless that specific representation is accurate and legally appropriate.
When compounded medications are discussed or used, their regulatory status should be communicated accurately. Compounded medications are not FDA-approved and are not reviewed by FDA for safety, effectiveness, or quality before marketing in the same manner as FDA-approved drugs.
20. Business Transfers
If Cellular Health & Aesthetics or Paradigm JS LLC is involved in a merger, acquisition, restructuring, sale of assets, or similar transaction, information may be transferred as part of that transaction where permitted by applicable law.
Any transfer or continued maintenance of PHI remains subject to applicable healthcare privacy requirements.
21. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes in our services, technologies, analytics practices, healthcare operations, legal obligations, or privacy and security practices.
When changes are made, the “Last Updated” date at the top of this policy will be revised.
Material changes affecting our uses and disclosures of PHI will also be addressed through our Notice of Privacy Practices when required.
22. Contact Us
Questions about this Privacy Policy, website privacy, or the handling of personal information may be directed to:
Cellular Health & Aesthetics
Paradigm JS LLC
1605 Hwy 34 E, Suite C
Newnan, GA 30265
Website: https://cellularhealthandaesthetics.com
Patients with questions regarding PHI, medical records, HIPAA rights, or our healthcare privacy practices should contact Cellular Health & Aesthetics using the privacy contact information provided in our Notice of Privacy Practices.